In this start-up project, I was a co-founder along with one more designer, and one business developer. Throughout our own educational journey, and the lack of engagement, efficiency, and fun in the traditional teaching methods that we experienced, we wanted to find a way to improve the old way of teaching. Looking further into the Danish educational system and the digital solutions that already are in play, we identified the opportunity to address this issue.

Through extensive qualitative user research, in the form of field visits, interviews, observations, and co-designing workshops, we gathered and analyzed our data, organised ideation sessions, created personas, storyboards, and developed our concept. Throughout the process I was responsible for the development of the wearable devices handling and researching the most suitable textiles and materials. Another part of my role was the technical implementation of the devices by installing and coding the hardware and creating the basic interactions of the wearables, as well as the development of the UI of the digital platform by developing user flows, mock-ups, and wireframes using Figma and Adobe XD/Illustration/Photoshop. Furthermore, I conducted user testing in real-class environments by establishing collaboration with Danish schools, and teachers. Another key responsibility was the business development by conducting market research, creating the business strategy, developing business model, defining the revenue stream, creating the budget and the pricing of our product, as well as raising fundings by applying and pitching in different venture cap competitions and other funding competition opportunities. Among my responsibilities was the overall project management creating product roadmaps, coordinating the team and the involved stakeholders, setting milestones, keeping the budget, and allocating the resources efficiently.